Comments on: Email Newsletters Are Still A Serious Business

By: Google Rank

Google Rank — Tue, 24 Jan 2012 02:43:00 +0000

constant contact is still the standard in email marketing I think. I’ve heard of free email programs like mail chimp but haven’t tried it.

By: Palma

Palma — Tue, 17 Jan 2012 06:15:00 +0000

I’ll definitely be coming back here to read more blogs in the future, really liked the post.

By: Business training courses

Business training courses — Tue, 17 Jan 2012 04:46:00 +0000

Needs also tend to be very individualistic. The glib answer to the
question “Why do you work?” is “I work for the money”, but this is a
very crude and incomplete explanation for why people work.

By: getspotta

getspotta — Tue, 20 Dec 2011 07:26:00 +0000

Don’t forget Spotta – a daily email newsletter for entrepreneurs who want to keep their finger on the pulse of the world’s freshest business ideas and innovations and the trends that underly them. We’re similar to @Springwise – another great daily email newsletter, but cover all the stuff they can’t get to (99% of all the cool ideas, innovations, designs, and trends created in the world every day). There’s so much coming out of the firehose everyday (for us as well, believe me) that any type of high-end, intelligent curation is much appreciated and valuable.

By: jacqui boland

jacqui boland — Fri, 18 Nov 2011 05:30:00 +0000

Hi Jason,

Red Tricycle isn’t on your radar?
Maybe because we’re West Coast based and most of these newsletter
companies are based in NY. Well, look out, we’re pedaling your way!
We’re the fastest growing email newsletter for moms in 5 cities now
(more on the way) and over 350k subs…NY, here we come! Love the
article and have passed it on to many! Ride on! Jacqui Boland, CEO Red
Tricycle http://www.redtri.com

By: jacqui boland

jacqui boland — Fri, 18 Nov 2011 05:29:00 +0000

Hi Jason,

I can’t believe Red Tricycle isn’t on your radar? Maybe because we’re West Coast based and most of these newsletter companies are based in NY. Well, look out, we’re pedaling your way! We’re the fastest growing email newsletter for moms in 5 cities now (more on the way) and over 350k subs…NY, here we come! Love the article and have passed it on to many! Ride on! Jacqui Boland, CEO Red Tricycle http://www.redtri.com

By: HomeBusinessGuide

HomeBusinessGuide — Mon, 31 Oct 2011 03:01:00 +0000

First i thought the hard part is to start build the list and get subscribers but when I did succeed I found out that the real hard part is to delver and prove to your audience that you are an expert

By: ponte rolante

ponte rolante — Sun, 02 Oct 2011 20:24:00 +0000

yes very good and rewarding.

By: Jim

Jim — Fri, 12 Aug 2011 18:07:00 +0000

Jason – Great insight and commentary on the success companies are having with email. Two others to add to your growing portfolio list that I recently heard about…1.) FiGuide.com (Retirement) 2.) TriplePulse.com (mens daily fitness motivation)

Keep up the great work!

By: Laurel

Laurel — Thu, 29 Jul 2010 02:17:47 +0000

Interesting. I'd love to read about which email newsletter service is truly the best. I've looked online but haven't found objective reviews.

By: MrLoftcraft

MrLoftcraft — Thu, 15 Jul 2010 23:55:27 +0000

You are talking here about "small" deals that happen on the market. My suggestion is to try and keep up with what Google is doing and how they are slowly creating a monopoly over internet and information. That is really interesting.
___________________________________
Trianz

By: tixlist

tixlist — Mon, 12 Jul 2010 02:59:04 +0000

Good stuff, thanks for shedding more light on the industry. I launched TixList, a daily email service connecting ticket buyers and sellers, six months ago to 25 friends and family members. Since then, it's grown to over 1600 members all via word-of-mouth. Open rates are north of 70% with a recent edition hitting 100%. Email is not dead.

By: Jason L. Baptiste

Jason L. Baptiste — Thu, 08 Jul 2010 02:32:06 +0000

Aggregation is important here. Yippit does this well too.

By: Krista

Krista — Wed, 07 Jul 2010 21:35:59 +0000

Groupon is amazingly successful, doing a great job -- and spawning lots of competition. One of the most formidable competitors is called The Dealmap (www.thedealmap.com). It aggregates more than 300,000 deals from hundreds of sites, and also offers daily emails tailored to users' preference. Groupon is just one of the sites it crawls. Robert Scoble interviewed one of the founders recently:
http://scobleizer.com/2010/06/17/two-location-c...
Worth a watch.

Krista

By: Jason L. Baptiste

Jason L. Baptiste — Wed, 07 Jul 2010 17:12:44 +0000

Any other music examples?

Sent from my iPad Nano

By: Lkeeler

Lkeeler — Wed, 07 Jul 2010 06:03:50 +0000

Damn Fine Day from Rhino is a clever newsletter that delivers a daily song from their catalog. I think they have over 40K subs. VeryShortList is another great daily newsletter. If you can get by the spam filters and establish a strong niche email newsletters are a profitable way to grow a business. Many get huge premiums for ad runs vs. sites/blog

By: Simms Jenkins

Simms Jenkins — Tue, 06 Jul 2010 21:26:48 +0000

Jason - excellent post & perfect examples of real companies leveraging email for real revenue. you hit the nail on the head in "direct opt-in channel to a valuable targeted audience." The secret sauce in email is permission. How many marketing channels can say their audience is seeking their content and offers? I wrote an article four years ago that still holds true: Every Company Should Have a Newsletter (http://www.imediaconnection.com//content//8273.asp)

Additonally, you can find metrics on email newsletters (and other email areas) on EmailStatCenter.com
http://www.emailstatcenter.com/Newsletters.html

Regards,

Simms Jenkins
CEO - BrightWave Marketing & EmailStatCenter.com
*************************************************
Author of "The Truth About Email Marketing" (Pearson/FT Press, 2008)

By: Jason L. Baptiste

Jason L. Baptiste — Tue, 06 Jul 2010 20:32:29 +0000

Gus,

This is an awesome article. These are examples I haven't even dug
through yet. I think the possibilities are endless, especially in the
b2b space.

Sent from my iPad Nano

By: lessin

lessin — Tue, 06 Jul 2010 20:14:52 +0000

do it

By: Gus G. Sentementes

Gus G. Sentementes — Tue, 06 Jul 2010 19:21:41 +0000

Your post reminded me of a story I wrote for the Baltimore Sun in December, where I covered lucrative email newsletter businesses in the Washington/Baltimore area. I think you'll continue to see these types of businesses thrive at the national and regional levels. http://weblogs.baltimoresun.com/news/technology...

By: Jason L. Baptiste

Jason L. Baptiste — Tue, 06 Jul 2010 18:39:52 +0000

I haven't! chris and co are doing an awesome job. I should have included
them front and center here. By the time I write the next followup to the
post, they will be even bigger

By: Jim Rivord

Jim Rivord — Tue, 06 Jul 2010 18:38:29 +0000

An email newsletter that I have been reading for over 6 years is ThisIsTrue.com. He also runs stellaawards.com. He offers a free and a paid version.

By: Brian Sierakowski

Brian Sierakowski — Tue, 06 Jul 2010 17:58:23 +0000

Don't forget about Startup Digest, a newer email newsletter focusing on the best tech events in over 40 cities worldwide. Currently distributing to over 52,000 subscribers! Go here for more info: www.thestartupdigest.com .

By: Jason L. Baptiste

Jason L. Baptiste — Tue, 06 Jul 2010 04:01:35 +0000

Anytime! I'm thinking of setting one up for longer form posts.

Sent from my iPad Nano

By: jseliger

jseliger — Tue, 06 Jul 2010 02:31:07 +0000

I have no idea—it depends on what you mean by “work.”

We've been looking for newsletter and not able to find many, but we're also in an unusual niche and searching for a very particular audience—nonprofit executive directors, city managers, and the like. It's not terribly easy to find venues that would be appropriate for us.

By: Jason L. Baptiste

Jason L. Baptiste — Tue, 06 Jul 2010 02:11:15 +0000

do you think there's a need + enough newsletters to advertise on for this to
work?

By: lessin

lessin — Tue, 06 Jul 2010 01:59:09 +0000

thanks for the letter.ly shoutout — information is by definition valuable!

By: jseliger

jseliger — Tue, 06 Jul 2010 01:56:36 +0000

I don’t think things are going to stop here by any means. Content is a huge business and customer acquisition can be done fairly easily if you’re sticking to a specific niche.

This is interesting to me because my family's business, Seliger + Associates Grant Writing, runs an e-mail grant newsletter that's been far more useful to us than anything else we've done in terms of advertising and in terms of getting people's attention. In addition, we regularly look for e-mail newsletter where we can advertise but have trouble finding them—a lot of people want to sell us banner ads on their websites, which have proven useless, but relatively few have newsletters.

By: Rokamic

Rokamic — Tue, 06 Jul 2010 00:17:14 +0000

Thank you for your research and opinion. Your post has rekindled interest email newsletters as something i've always considered important communication channels.

By: Tyler Beerman

Tyler Beerman — Mon, 05 Jul 2010 22:56:00 +0000

Very insightful, but email newsletters also mean big business for personal branding…. Heard of Jason Calacanis? @jason has a massive newsletter with 25k subscribers!

By: Why Email Newsletters are so Valuable, Case study on StartupDigest

Why Email Newsletters are so Valuable, Case study on StartupDigest — Mon, 05 Jul 2010 22:50:48 +0000

[...] I read this post on Hacker News which was a follow-up to Jason Baptiste first post about email newsletters. In fact, [...]

By: barmstrong

barmstrong — Mon, 05 Jul 2010 22:46:21 +0000

Yep – nice one.

By: barmstrong

barmstrong — Mon, 05 Jul 2010 22:46:10 +0000

Pretty cool. In a similar vein, I was surprised to see how well companies that *provide* these email newsletter services are doing. Constant Contact is on track to be a $100m plus business. Aweber.com and others are quite big as well.

A lot of people I've seen were turning the RSS feed of their blog into an email newsletter - to capture the best of both worlds. Feedburner does this fairly well for free with some basic features. Companies like Aweber have made a killing doing this with more advanced features, but their product is ~ $70/month. FeedmailPro.com is my own solution in this space and even it (as a late comer to the game) has been growing nicely.

Email certainly isn't dead.
Brian

By: Steve Klabnik

Steve Klabnik — Mon, 05 Jul 2010 21:14:00 +0000

Another “daily deal” success story: w00t's recent purchase by Amazon.

By: SE Lau

SE Lau — Mon, 05 Jul 2010 09:39:47 +0000

Good Post!

By: Sean

Sean — Mon, 05 Jul 2010 00:16:02 +0000

Awesome Jason. You gave me some great ideas here about my list!