Almost every startup needs to execute a PR strategy in some way or another to succeed. One of the key aspects of executing PR is reaching out to journalists + bloggers (I could write a whole post on the right+wrong way to do this). How do you get that contact info? A lot of people pay thousands of dollars a year for contact databases from companies worth hundreds of millions of dollars like Vocus or Burrelle’s Luce. Vocus literally has an office full of nearly minimum wage staffers who do nothing, but call journalists to update contact information. This just isn’t efficient in a Wikipedia world. Most importantly, this information should be available to companies for free. If I have a startup, I should be able to find the contact information, pitching preferences, etc. of relevant journalists + bloggers to pitch without scouring the internet endlessly and/or paying thousands of…Continue Reading
There are rumblings that Apple is going to ban geo-location ads on the iPhone. This is just the start. Here’s what I think is going to happen: Apple will only allow free apps to run ads served by them from their new advertising division they gained via Quattro Wireless. It makes perfect sense. Apple loves to have control over everything. Look at the iPad- they control the processor, battery, software, apps on it, casing/molding, and sales distribution. Why would they stop there and not go after ads? This will be their most direct shot at Google in order to stop them from “killing the iPhone”. Developers will love it too, as it will serve as a semi loss leader, the same way the iTunes store does: Payouts and rates that put AdMob to shame. Apple isn’t in the business of ads, they’re in the business of selling hardware. They can afford…Continue Reading
Leaked pic via @MattPRD 3 Things For This Morning iPhone Update 16/32/64 GB Capacities No More 3G, only 3GS, including $99 price point Verizon added iPhone OS Update Bunch of new features related to the iPhone. Mobile Me/ iLife updates have heavy integration. Most of the work done regarding to something new we want to show you. One More Thing- Apple Canvas Tablet like device. It’s an accessory. Basically an OLED screen where… iPhone/iTouch plugs in. New iPhone OS has updates to deal with tablet like gestures. Apps know when they’re in tablet mode. Insanely great for reading content. Let’s hear from some publishers+developers (EA, Print publishers,etc.) $399 price point Available in March, Updated SDK today.
Amazon announced today that they are going to offer 70% royalties to authors/content companies that put their books on the Kindle. Business Insider points out some of the limitations and restrictions, but they seem pretty fair. If you are an author aligning yourself with this model, the restrictions are a good thing as it tries to push everyone towards the future. The most interesting point is requiring the book to be between $2.99 and $9.99. This point got me thinking – what if textbooks were $9.99? It’s a pretty insane concept with textbooks usually being 10x that in price. Why not though? We’re teaching our kids with analog methods in a digital world. (Some articles worth reading for context before preceding: Seth Godin Textbook Rant A Textbook Example of What’s Wrong With Education Here’s how I envision what the textbook publishing company of the future and McGraw Hill killer looks…Continue Reading
*I always mean to tell this story, but it slips my mind. Seth Godin’s Purple Cow finally made me remember while in front of the laptop* This was one of my experiences as an entrepreneur and in business at a young age. I was 17 at the time and away for my Freshman orientation at Boston College the summer before college started. It was a two day event where you got to know some of your peers and get situated with the college. Everyone stayed in the senior dorms the first night, which essentially was a party spanning four floors. Like any party, people got really hungry, and wanted pizza. I figured why not organize it? I wanted to try an experiment to make friends… I said: “I’m ordering pizza, it’s free. If you want to donate/chip in, i’ll try to get the toppings you want + call/text you when…Continue Reading