//This post originally appeared at OnStartups, where all my writing appears exclusively. There’s always talk about the end game in the form of an acquisition, funding announcement, or eventual flame out. Hollywood has even made a movie about the founding of Facebook that glamorizes startup life instead of showing what it really is: a day in day out marathon of work with very little glamor. We rarely hear about the harsh realities that entrepreneurs face and the journey that this entails. This isn’t meant to be a downbeat and negative article, but actually quite the opposite. By knowing the harsh realities that lie ahead, you can be prepared when they come about so you can solider on. Here are some of the harsh realities that come with the territory of being an entrepreneur. Your First Iteration of an Idea Will Be Wrong The first iteration or implementation of your idea…Continue Reading
/* The following is a repost from the blog of my startup, OnSwipe. We recently raised a million dollars from great funds such as Spark Capital, Betaworks, ENIAC Ventures, Apricot Capital, Dharmesh Shah, Roy Rodenstein, and Wayne Chang. */ The title of this post is inspired by a book I read as a ten year old in 1995 by Bill Gates called “The Road Ahead”. It was a book filled with hope about a new frontier due to the large coming shift about to be caused by the Internet. Here we are 16 years later where another large fundamental shift is happening of even bigger proportions due to touch enabled devices. Here’s why we believe the way we create, consume, and share media is undergoing the largest shift since the creation of the printing press by Johannes Gutenberg in 1440. Anyone can be a publisher Publishing used to require a…Continue Reading
//This post originally appeared at OnStartups, where all my writing appears exclusively. “The best part of blogging is the people you will meet”- Hugh MacLeod repeating wisdom from Loic Lemeur to me at the Big Pink at 2 am in South Beach after the Future of Web Apps 2008. If you asked me to tell you a list of three of the best decisions in my life, I can certainly tell you that regularly writing is one of them. It’s the reason I’m an author here at OnStartups, made many new friends, had interesting opportunities cross my radar, and most importantly had the chance to share knowledge that has helped other entrepreneurs. Why You Should Write You Will Meet Other Smart People Writing has allowed me to meet a slew of smart people. Some of these people are now virtual acquaintances and some are very close friends on a personal…Continue Reading
//This post originally appeared at OnStartups, where all my writing appears exclusively. upport is often an after thought for many startups in terms of the impact it has on your time, sanity, and development resources. It’s usually a tedious chore that is a second class citizen. Or…Maybe it’s not. Maybe your startup worships at the altar of Zappos. If you do, odds are the influx of support hits you from out of nowhere like a sucker punch. Here’s what I’ve learned about preparing for support, how it decreases churn, and increases sales. Pre Sales Support Will Bring Up Patterns Of Lost Sales Everyone seems to think that their funnel and their website copy is absolutely awesome. In reality, it comes down to not knowing what you don’t know. There are usage patterns that will cause confusion amongst potential purchasers of your product, that you could have never imagined. By implementing…Continue Reading
I outlined 16 must have customer acquisitions techniques for startups in a post last month. One of the most important techniques comes in the form of Public Relations and I think it’s important enough to warrant its own article. PR is how you launch companies, build buzz, and get valuable attention that ranks well above the noise of buying advertising. For example Apple only aired the 1984 ad once, but received over five million dollars of free publicity due to everyone talking + airing the ad again on the news. Like anything worth striving for in life, getting attention from the press is hard, but if you attack it with the right approach, it becomes fairly easy to do. We’re launching a new version of Padpressed later this week and I thought I’d share some tips I’ve learned over the years. A lot of entrepreneurs ask me how I got…Continue Reading