Comments on: What Is Your Minimum Viable Market?

By: Jonathan Wegener

Jonathan Wegener — Sun, 06 Mar 2011 20:07:00 +0000

MAXIMAL

By: Jason L. Baptiste

Jason L. Baptiste — Sun, 06 Mar 2011 20:05:00 +0000

Craigslist- SF
Foursquare- NYC and a handful of others
Facebook- Harvard
Tumblr- avant garde crowd
Twitter (and a plethora of other services)- Tech crowd
Myspace- hollywood crowd

I’ll think of others. hope this helps.

-jlb
772.801.1058
CEO of OnSwipe
You Should Check Out My Writing at OnStartups.com
and JasonLBaptiste.com

By: Toby Andrews

Toby Andrews — Sun, 06 Mar 2011 20:03:00 +0000

Hi Jason

As usual, nice thinking.

I agree, and tend to look at this type of approach as proof of concept. Test, experiment, learn in the real environment. This process allows you to be much better equipped at the stage when you want to scale it and, often, your proposition has already developed some heritage/credibility/authority from which you can leverage with prospects, investors, c-suite support etc.

Best wishes

Toby Andrews

By: Jonathan Wegener

Jonathan Wegener — Sun, 06 Mar 2011 20:00:00 +0000

Could you please give some examples of companies that started with a maximal viable market?

k thx.

By: Nnamdi Iregbulem

Nnamdi Iregbulem — Mon, 02 Nov 2009 06:43:09 +0000

Thanks for this interesting article Jason.

I just found your site through Mark Bao.

I've been chatting with him recently about entrepreneurship. I'm hoping to start-up something myself soon.

Anyways, good luck with Ramamia and this blog as well.

By: Nnamdi Iregbulem

Nnamdi Iregbulem — Sun, 01 Nov 2009 22:43:09 +0000

By: Jason L. Baptiste

Jason L. Baptiste — Mon, 21 Sep 2009 21:46:27 +0000

Thanks! Yup, the two are very closely related in my mind. I think by building for the minimum viable market, you're more likely to build the minimum viable product. If you don't have to service a vast and diverse set of users, you can really keep it simple.

ps- love the title/content of your blog. I've heard great things about the PDX startup community consistently over the past few months. Hopefully I'll check it out one day.

By: AdamD

AdamD — Mon, 21 Sep 2009 21:10:43 +0000

A nice insight. I think a minimum market is oftentimes part of a minimum product. It's useful to think of them separately, though the market is bound to drive the product. But as you say, that's all the more reason to start with a small piece of the market, which will help hone that minimum product message.